ourWorld is an online virtual world specifically designed to offer teen girls a place to getaway, which didn’t exist at the time. With over 200 in-world games ranging from puzzle to action alongside social environments such as dance clubs and coffee shops, players have to opportunity to build a whole virtual life with choice over 32,000 virtual goods such as clothing and furniture. Celebrating its 10-year anniversary in 2018, ourWorld has maintained a strong community of players with many engaging for several years – a unique achievement in an industry rarely retains players for more than one year.
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