Atari and FlowPlay Announce Strategic Partnership to Enter High Stakes Social Casino Industry

Iconic Publisher Selects FlowPlay to Launch Upcoming Premier Social Casino Gaming Platform

NEW YORK, NY - Mar 26, 2014 -- Atari, one of the world's most recognized publishers and producers of interactive entertainment and FlowPlay, a leader in virtual world games and technology, today announced a strategic partnership to develop Atari Casino, a premier social casino gaming platform. With FlowPlay, Atari gains the back-end infrastructure, analytics, payment systems and in-game advertising integrations necessary to provide a first class interactive experience for social casino games delivered online, on Facebook, or via iOS and Android devices.

Coming in Fall 2014, Atari Casino will extend some of the company's most noteworthy brands, including Asteroids®, Breakout®, Centipede®, and Missile Command® to classic casino games like slots, poker, and blackjack.

The FlowPlay partnership comes as Atari looks to expand its offerings beyond console gaming. By entering into this partnership, Atari will tap into the social casino market opportunity. In fact, more than 170 million people, or 2.5 percent of the world's population, play casino-style social games online each month, according to Morgan Stanley.

"Atari is an iconic brand synonymous with fun and interactive entertainment," said Fred Chesnais, Chief Executive Officer, Atari, Inc. "Entering social casino gaming is a logical next step for us given its appeal across multiple generations and its natural fit with the casual audience."

"From traditional land-based casinos to casual gaming giants, the competition is high. Expertise and differentiation are critical," said Derrick Morton, Chief Executive Officer of FlowPlay. "Entering into a partnership with an iconic brand like Atari validates our technical leadership, and we're looking forward to the success of Atari Casino."

About Atari
Atari (www.atari.com) is a multi-platform, global interactive entertainment and licensing company. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command® and Pong®, (which were part of the classic gaming innovations from Atari founded in 1972), Test Drive®, and RollerCoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (including browser, mobile and digital download), for PC, smartphones and tablets and other connected devices. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.

Atari has offices in New York and Paris.

© 2014 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc. 

About FlowPlay
FlowPlay, a developer of virtual environment and game technologies, make immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay's first consumer product, ourWorld, is enjoyed and played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype. For more information on FlowPlay, including the company's own leading social casino MMO, Vegas World, or the Vegas World white-label social casino platform, contact [email protected].

FlowPlay Unlocks Vegas World Platform to Empower Developers to Build Unique Social Casinos Games for Web, Facebook and Mobile Devices

Joju Games Launches Custom Social Casino Game Built on FlowPlay Platform, Cutting Development Time in Half and Doubling Monetization Opportunities

AMSTERDAM, THE NETHERLANDS - Feb 12, 2014 -- Casual Connect Europe -- FlowPlay, a leader in virtual world games and technology, today unlocked the back-end development technology behind its leading social casino MMO, Vegas World. With the platform, developers gain access to the infrastructure, analytics and monetization tools required to quickly create and drive revenue from custom social casino games across all channels -- including web, Facebook, and iOS or Android devices and tablets.

According to SuperData Research, the social casino market is one of the fastest growing segments in the casual gaming industry, with revenue predicted to reach $4.4 billion worldwide by 2015. As online gaming companies and land-based casinos aggressively bring social casino games to market, the industry is becoming increasingly saturated. While many developers are building traditional social casino games from scratch -- such as single-player slots, poker or blackjack -- there is tremendous pressure to differentiate from the crowd.

With FlowPlay's Vegas World technology platform, developers can build unique, multiplayer social casino offerings that span beyond traditional casino games. In additional to accelerating game development cycles, developers can increase monetization opportunities by leveraging the platform's robust analytics, in-game advertising and payment system integrations.

Veteran developer Juan Gril, the mastermind behind Bingo Blingo and founder of Joju Games, is the first to develop a standalone social casino title on the FlowPlay Vegas World platform. As a one-of-a-kind fruit-themed fusion of slots and bingo, Fringo will join Joju's impressive casual game roster, which includes over 50 titles for brands including MTV, Nickelodeon and Comedy Central. Fringo is currently available at VegasWorld.com, WildTangent.com and FringoGame.com, and will soon be available on Facebook and Android devices in early 2014.

"In the highly competitive casual games market, the ability to leverage FlowPlay's platform to decrease both the time and budget needed to bring Fringo to market was a no-brainer," said Juan Gril, founder and studio manager at Joju Games. "FlowPlay's comprehensive development platform and industry-high revenue per monthly active user were key factors in our partnership. Fringo is already seeing great success, and we're looking forward to bringing additional social casino games to market with FlowPlay."

FlowPlay's Vegas World-based development platform includes:

• Social Interactions: Within any game room or other environments, players can conduct numerous social interactions including one-to-one or one-to-many chat conversations, and sharing of virtual goods.
• Massive Multiplayer Online (MMO) Architecture: Providing the infrastructure to allow thousands of players to enter the game, compete against, and socialize with each other, while providing the gambling mechanics that ensures the room size and structure maximizes the effectiveness of the payout systems.
• Turnkey Integrations with Gaming Distributors: Integration across every major web and mobile platform including WildTangent, Yahoo Games, Google Play, the Kindle store, Facebook, mobile devices, tablets, etc.
• Established Payment System: Network of more than 20 different payment providers, both domestically in the U.S. and internationally. Payment options include all major credit cards, PayPal, pre-paid cards available in all major grocery stores, PayNearMe bill pay at 7-eleven locations, and mail-in cash or check payments.
• In-Game Advertising Partners: Developers can easily integrate in-game ads with eight preferred partners, including RadiumOne and Matomy.
• Deep Analytics & Reporting: Extensive dashboard including up to 300 metrics for reporting, breaking down game-play and revenues across player location and activity, platform, payment method, and marketing call-to-action, among others. The reporting grid provides a robust set of revenue-share analytics to empower customers to promptly and accurately communicate earnings to key stakeholders or partners.

"The industry is incredibly saturated, and developers are hungry for a way to differentiate their social casino titles. True innovation will come when developers expand beyond single-player slot games to offering unique, multiplayer titles that foster a truly social experience," said Derrick Morton, CEO of FlowPlay. "Juan and Joju Games turned to our industry-proven technology platform to take their social casino game to the next level. Their deep experience developing incredibly successful casual games makes them an ideal partner to transform the social casino industry as we know it today."

For more information on FlowPlay, including the development platform, white-label solution, and leading social casino MMO, Vegas World, contact [email protected].

About FlowPlay
FlowPlay, a developer of virtual environment and game technologies, make immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay's first consumer product, ourWorld, is enjoyed and played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype.

Vegas World Launches One Million Dollar Sweepstakes to Extend Leadership in Social Casino Industry

First-Ever $1 Million Reward Offers Vegas World Players a Free Chance to Win Real-World Cash in a Virtual-World Social Casino Environment

SEATTLE, WA - Nov 25, 2013 -- FlowPlay Inc., a leader in virtual world games and technology, today launched the social casino industry's first $1 million sweepstakes, allowing Vegas World players to win real-world cash in a virtual world. To enter, users must sign up through one of Vegas World's portals, create an avatar, and play in at least one of the several game rooms including slots, bingo or poker. Upon reaching level two, players are instantly entered for a chance to win the $1 million jackpot, as well as other prizes including virtual coins and collectible items to boost in-game winnings. Players can participate in Vegas World's $1 million sweepstakes by registering at VegasWorld.com, or on iOS and Androidtablets.

By providing a deeper social experience than other social casino games, Vegas World has attracted over one million player registrations, and surpassed 350,000 unique monthly active users. As a result, Vegas World players average 40 minutes per session and monetize at well over $3 per MAU (monthly active user). This $1 million promotion commemorates Vegas World's recent launch out of beta by welcoming players with a free chance to win big in real life.

"To thrive in a crowded social casino market, we keep the most important element in mind: our players," said Derrick Morton, CEO of FlowPlay and Vegas World. "We see a distinct correlation between those that actively enjoy casino-style games and those that enter sweepstakes. We're combining the excitement of a $1 million sweepstakes with our virtual world to provide players with a full Las Vegas experience online."

The sweepstakes is enabled by CataBoom, a Dallas, TX sweepstakes marketing provider and SCA Promotions subsidiary, through their The Prize SDK™ technology. CataBoom provides game developers the opportunity to offer players the chance to win exciting sweepstakes prizes for a fixed fee that is a fraction of the actual prize value. This partnership marks CataBoom's first $1 million sweepstakes through an online social casino game.

"Vegas World has a proven track record for innovating in a competitive social casino market, making them a perfect fit for the first-ever $1 million promotion in the industry," said Todd McGee, CEO of CataBoom. "We've worked on promotions with companies including EMC, McDonalds, Taco Bell and Subway, and we're certain to see the same level of success amongst Vegas World's dedicated player community."

Contest eligibility will run from Nov. 25 through Nov. 24, 2014 for players residing in the United States, United Kingdom and Canada. For more information, visit: http://www.vegasworld.com/vg/linkpage.jsp?env=home&page=sweepstakes

About FlowPlay
FlowPlay, a developer of virtual environment and game technologies, make immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay's first consumer product, ourWorld, is enjoyed and played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype.

About CataBoom
Founded in 2012, CataBoom is a marketing technology company based in Dallas, Texas. The Prize SDK is a solution that allows developers to quickly integrate a sweepstakes offer or an instant chance to win up to $1 million to their online, social or mobile-based games or applications. The ability to reward specific consumer behaviors by adding a powerful incentive gives developers a fully integrated marketing campaign. The Prize SDK is currently offered on the PHP, iOS, and Android platforms. For more than 27 years, its subsidiary, SCA Promotions, has covered billions of dollars in prize coverage and paid out more than $180 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions.

FlowPlay Debuts White-Label Platform for Businesses and Developers to Quickly and Easily Bring Social Casino Games to Market

Features Deep Analytics With up to 300 Revenue and Game-Play Metrics; Allows Businesses to Launch Complete Social Casino Virtual Worlds

SEATTLE, WA - Nov 21, 2013 -- FlowPlay Inc., a leader in virtual world games and technology, today announced the launch of the industry's first social casino white-label technology for businesses, game developers, online gaming networks or land-based casinos to quickly and easily bring social casinos to market. The dynamic platform provides the back-end infrastructure and analytics for partners to launch uniquely branded, consumer-facing social casino games delivered online, on Facebook, or via iOS and Android devices.

According to a report by SuperData, revenue from social casino games is expected to reach $4.4 billion worldwide by 2015, with 35.4 million monthly social casino players in the U.S. in 2012 alone. As businesses aggressively place their bets on a rapidly growing social casino market, FlowPlay's platform differentiates itself by offering a truly social gaming experience -- which is now available as an out-of-the-box white-label solution.

"We've seen significant demand from businesses that want to enter the hot social casino market. Our first-to-market white-label platform provides a solution for companies that don't have the resources to build their own from scratch," said Derrick Morton, CEO of FlowPlay. "We give businesses the underlying platform, analytics and suite of casino games they desire, with a mix of social, casual casino and multiplayer features that no one else in the market offers."

For example, the white-label platform enables land-based casino operators to extend real-world gameplay to their own customized social casino virtual environment. Real-world casinos with established branding such as nightclubs, restaurants, and pools can now be mirrored online in equally social environments. As a result, these "hybrid" casinos can drive additional revenue streams by capitalizing on the 83 percent of social casino players that frequent land-based casinos at least once a year.

Additional features available in the white-label platform include:

• Comprehensive Gameplay: Synchronous multiplayer gameplay for all casino-based classics, including more than 20 slots, poker, blackjack, bingo, and solitaire.
• Social Interactions: Within any game room or other environments, players can conduct numerous social interactions including one-to-one or one-to-many chat conversations, and sharing of virtual goods.
• Established Payment System: Network of more than 20 different payment providers, both domestically in the U.S. and internationally. Payment options include all major credit cards, PayPal, pre-paid cards available in all major grocery stores, PayNearMe bill pay at 7-eleven locations, and mail-in cash or check payments.
• Deep Analytics & Reporting: Extensive dashboard including up to 300 metrics for reporting, breaking down game-play and revenues across player location and activity, platform, payment method, and marketing call-to-action, among others. The reporting grid provides a robust set of revenue-share analytics to empower customers to promptly and accurately communicate earnings to key stakeholders or partners.

The multiplayer social environment crossed with casual casino play fosters player retention rates twice that of industry standards, with users averaging more than forty minutes of play per session. Industry-proven monetization methods also provide additional revenue streams beyond coin-based purchases, including personalized avatars and payout-boosting Charms, which amplify revenues with the ability to purchase and share such items with in-game connections.

For more information on FlowPlay, their Vegas World social casino title, or white-label platform, contact [email protected].

About FlowPlay
FlowPlay, a developer of virtual environment and game technologies, make immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay's first consumer product, ourWorld, is enjoyed and played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype.